Working with Jenny Dyson, of Pencil (a London-based content creation agency) to refresh the visual identity of The Communications Store, a development and communications company for the fashion and retail industry. The challenge was to find a creative solution for the longform company name, as well as for the acronym ‘TCS’ and the company’s various divisions.
A hexagon lies as the foundational-form of the system, with the ability to link the various divisions together. In addition, a suite of decorative patterns were generated.
In addition, a suite of decorative patterns was generated, and have been applied effectively at the agency’s London office, and on bags, stationery and business cards.
Typeface(s) in use: