Working with the creative team at Mother London, the UK’s largest independent advertising agency, to create ‘Belle J’, a bespoke typeface for Melvita, a French organic beauty brand, for their celebratory 30th anniversary illustrated book, ‘The Bee Who Spoke’, website and marketing collateral. Initially working with an illustrator to determine the hand-lettered characters required, to which were then scanned and vectorised.
With Belle J’s cursive style, particular attention to the spacing was necessary to ensure the connection between letterforms flowed seamlessly. Resulting in a typeface with 1200+ characters, with the ability to support multiple European languages.
With three variants per lowercase letter and the use of OpenType, the characters change randomly when typing, emphasising the inconsistencies of the original ‘hand-made’ forms.