Working with Neigbour, a London-based design and art direction agency, to redesign Triumph International’s brand identity. Triumph International is a German underwear manufacturer, founded in 1886, with branches in over 50 countries, and they required an identity redesign that represented the brand’s personality attributes: feminine, sensual and confident, whilst emphasising their Germanic roots and aspects from the wealth of archival material available.
The foundations of the identity are a new wordmark (having worked collaboratively with lettering artist, Carol Kemp), a new crown, typefaces, strapline, colours and patterns.
As a suite of assets they balance femininity with solidity, and have been designed for longevity, with an emphasis on quality and exceptional craftsmanship.
Typeface(s) in use: